If you’re online, you’re competing in a saturated market. Regardless of what you sell or who your target audience is, the online playing field has no shortage of worthy competitors. That means you have to stand out. But how can you create a website that stands any chance of playing in the big leagues? Being successful online is easier than you might think if you know what to focus on. However, you’re going to need the right tools, as well. This guide is an in-depth look at a variety of tools you can use to help you tackle critical areas of web development and site creation. Use it as a checklist while you host your site, and refer to it when your site needs updates.
Anyone who gets it wrong at this early stage in the game could end up running a site that is slow to load, intermittently unavailable, or turns away visitors because the bandwidth has been exceeded. A website without traffic is like a shop without customers. Speed is important on the Internet. Potential site visitors will hit the “back” button and click away if a site is too slow to load. When they are greeted with a message that reads “sorry bandwidth exceeded” it’s even worse. It’s the equivalent of a real word store that has a notice on the door that bears the word “closed.”
No matter what kind of company you own or where and how you do business, you need a quality website to inform your customers, solicit their feedback and get the word out about the products and services you offer. Even if your-business exists only in the brick-and-mortar world, potential buyers will still search for you on the web —to get your address, check your hours and browse your product line. If those customers cannot find you on the web, they are likely to shop elsewhere.
You will need to make a lot of important decisions as you design your website, from how and where to use images, what contact information to include and who will be charged with keeping the site and its content up to date.
Once that draft website is ready to go, you will also need to decide which kind of hosting service you will choose.
Designing the website and filling it with content is only step one of the process. The next step involves choosing the right hosting service, and deciding whether or not dedicated server hosting is the right choice for you and your business.
Dedicated server hosting has a number of benefits for small businesses, but there are also some potential pitfalls to avoid. Here are some of the pros and cons of choosing dedicated server hosting for your small business.
The Advantages of Dedicated Server Hosting There are a number of significant advantages to dedicated server hosting, including the following:
Since the server is dedicated to your business and your business alone, performance is much better.
Shared hosting can create bottlenecks and slowdowns due to the inherent resource limitations, but dedicated server hosting is typically immune from these issues.
Dedicated server hosting gives you access to loot of available disk space, memory, processor-power and other system resources, providing higher speeds and better performance.
With a dedicated server hosting agreement, only you have access to the server and its resources. That limited access enhances security and makes cyber-intrusions less likely.
Dedicated tech support
Dedicated server hosting also means dedicated tech support, giving you ready access to expert help should something go wrong.
Of course, nothing is perfect, and dedicated server hosting is certainly no exception. Before you sign up for a dedicated server hosting service, you need to consider the potential downsides as well. Those disadvantages include:
The cost of setting up a dedicated server hosting operation can be quite high, putting this kind of arrangement beyond the budget of many startups and small businesses.
With dedicated server hosting, the server is all yours, including the maintenance. From software updates to security patches, server maintenance can get pretty intense.
If you plan to set up a dedicated server to host your website, you will need technical expertise and networking experience to make it work. If you lack these skills, you could hire an IT expert, but that just adds to the cost.
As the owner of the business, only you can determine the best hosting arrangement for the company website. Understanding the pros and cons of each approach is the best way to make a wise, and profitable decision.
Although it is easy to buy web hosting and get a website online in a matter of minutes, choosing a web hosting company is an important decision. It should not be rushed into.